It is incredible how many websites are hawking some sort of hair loss treatment. These websites prey on insecurities resulting from going bald. I’m going to post a few quotes from one of these sites. I’m not going to make a link to it. Every time you link to a website you are more or less giving that site a vote of confidence as far as search engines are concerned, and this is not a site I want to endorse.
Here is a quote from the site:
Hair loss before age 21 can be very disturbing for a young man, even if he expects to eventually undergo hair loss similar to other male members of his family. Loss of hair at this psychologically and emotionally vulnerable time in his life can leave him feeling disfigured, less attractive socially, and hindered in the job market. He can be an easy target for expensive but ineffective “miracle cures” advertised in print media, on TV and on the Internet.
So let’s break down this site’s marketing strategy. They want you to get a hair transplant. That’s their goal. But they don’t want to use the hard sell. They want to make it seem like they’re on your side. Like they understand what you’re going through.
Instead of saying “you need a hair transplant”, they say “life sure is difficult when you are bald, wouldn’t it be nice to get that hair back.”
What’s really frustrating (and absurd), is that they use words like “disfigured” to describe a bald person. This is desperate wording. Maybe they realize that they are in a business that is losing its relevance. As I’ve said in previous posts, the shaved head look has been widely adopted by many who have lost their hair (and many who have not, but make the choice anyways).
I’m not wearing rose colored sunglasses. I’m aware that prevailing notions about attractiveness in our society involve people with hair. But attitudes are changing. I think that people in the business of hair loss treatment are going to struggle with their marketing in the coming years.
That’s perhaps the most important thing that we need to understand. We are being marketed to. People are holding meetings over how to create TV commercials that make us feel insecure. Think about that for a second. Isn’t that some bullshit? That some marketing hacks are sitting around a drawing board trying to decide how to make you feel shitty about yourself, so that you will go out and buy some chemicals to put on your head or some pills to take or a fucking surgery!!!
No matter how many commercials and magazine ads tell you otherwise, you don’t have to feel shitty about yourself.
I am going to be sending another broadcast to the email list sometime this week. I appreciate the positive feedback I’ve been getting. As always, don’t hesitate to send me an email. Love it or hate it, let me know. You can sign up here if you’re not already. It’s free and full of tips on getting over hair loss. I tend to post some personal stories in it as well (the email list is a bit more conducive to this).
If you enjoyed this post, check out my How to Deal with Hair Loss ebook. It details my personal story of beating male pattern baldness, explains all the options for dealing with hair loss, and offers concrete tips and strategies for getting over it and building confidence.